A pint of the black (and white) stuff: Newcastle United hint at new commercial partnership at fan event in South Korea
Newcastle United are ready to unveil a new commercial partnership with drinks brand Guinness after huge hints were dropped during the South Korean tour.
Newcastle fans will soon be able to enjoy a pint of the black stuff on a match day as the club has reportedly partnered with Guinness ahead of the new season.
While the deal hasn't formally been announced by Newcastle, The Chronicle have reported that fans who attended the Q&A event in South Korea last night were handed a free pint of Guinness or Guinness 0.0 with the faces of Shay Given and Shola Ameobi drawn into the heads of the pints.
The report says that Guinness has picked two Premier League clubs to partner with, one from the north and one from the south, with Newcastle being the northern representatives and Arsenal being the Southern.
Newcastle and Arsenal are partnering with Guinness
Arsenal have announced their partnership deal with the Irish brand, stating that their fans will be able to make Guinness a part of their matchday experience next season.
"The two global brands will come together from the beginning of the 2025/26 season, marking Guinness’ latest move into club football.
"This means the beautiful taste of Guinness and Guinness 0.0 will become central to matchday rituals for our supporters at men's and women’s matches at Emirates Stadium, and for local supporter clubs watching us around the world."
Guinness and Newcastle United - it's an open goal for marketing bods
As for Newcastle, the marketing practically writes itself. Choosing Newcastle to partner with just makes sense given the black and white connection.
This move shows that Peter Silverstone is still working, which is nice. More commercial partnerships obviously mean more money, and more money means fewer PSR issues.
There are still huge sponsorship opportunities that haven't been addressed, such as the training kit and stadium naming rights, but perhaps the club are waiting for the new CEO before it pulls the trigger on any new ventures. At least, that's how we are dealing with this apparent ineptitude.
