'Awful': Newcastle United fan on social media calls out 'fans' for disgusting behaviour after nostalgic kit launch

 · 13 January 2026, 17:00
'Awful': Newcastle United fan on social media calls out 'fans' for disgusting behaviour after nostalgic kit launch
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This morning, Newcastle United and Adidas started to sell the latest nostalgia bait kit with the 1995 Kevin Keegan training range going on sale alongside the retro away kit.

The club announced the range last week with a brilliant video on social media, and most fans were very excited to see the iconic kits making a comeback.

There were a few fans who had kept hold of the 90's originals in mint condition who were less than enthused, feeling that the relaunch devalues their collection, but for the most part, the launch had gone down well.

As the club shop prepared to open its doors this morning, there were already queues forming outside as fans clamoured to be first in line to bag themselves some of the epic merchandise.

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Newcastle United fans are being ripped off by their own kind

Mags+ members got to get in there first as part of their membership benefits, and it seems that many opportunistic entrepreneurs have taken advantage of this and stocked up on gear to sell on eBay.

Before most fans are even able to get their hands on the gear, the stocks have been wiped out by 'fans' looking to make a few quid by selling the gear for over-inflated prices online.

X user Newcastle Match Shirts was furious with the behaviour of some of our so-called fans:

"Find this awful tbh. @nufc fans losing out because other greedy so-called Mags+ members buying multiples to sell on for inflated prices. Hundreds of them. All sizes mostly sold out yesterday on website. It’s just constant now with all these ranges. Awful."
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Newcastle United need to limit sales, especially during pre-release periods for members

This is certainly something that needs to be looked at going forward, although we feel there's very little the club can do to prevent this beyond putting a maximum item limit on purchases before the clothing goes on general sale.

Regardless, it's a disgusting practice that needs to be clamped down on one way or another. Ripping off your fellow supporters is hardly in the spirit of what it means to be United, is it?

Hopefully, the club and Adidas have plenty more stock, and those who are trying to cash in end up making nothing.

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