Darren Eales takes a pop at Profit & Sustainability Rules in sit down with NUFC media

Darren Eales has sat down with Newcastle United's official media to speak about the past few months at the club and to outline next season's objectives.

After a crazy summer in which we've seen two bright young players sold in order to comply with PSR, we've seen our old sporting director finally leave and a new one come in and we've seen the face of the takeover move on to pastures new, there hasn't been a lot coming from the club's hierarchy aimed at the fans.

A few press releases via the website to keep fans in the loop is the best we've had so far, but now CEO Darren Eales has not only faced a media round table while in Adidas HQ in Germany, he's also done an interview for the club's media which is now available on YouTube.

In it, Eales touches on PSR and the deals it forced them to do that they otherwise wouldn't have, as well as speaking about the target for next season.

You don't need to be a master of subtext to see how Darren Eales feels about PSR

Without outright condemning the Premier League's PSR constraints, Eales did manage to get a swipe in when discussing the departures of Yankuba MInteh and Elliot Anderson.

"It's almost a new phenomenon in football where we have this PSR deadline. As we've always spoken about we want to be compliant from a PSR perspective and the good news is that we are compliant now and the way that PSR works is that we now have a new cycle that kicks into play.

"We had a couple of ears where we were £70million in losses so that meant it was quite tight for us at the end of this financial year to the end of June but now we lose one of those years with the 70million. So the good news for the supporters and the club is that looking forwards now we've got a new cycle. We've got new revenues coming online, things like Adidas and that partnership, the merchandise we get from Adidas and St James' STACK is going to open in time for the new season so all of those factors help us.

"But what it did mean is that we were in a situation where there were certain trades that we had to do. One of the unintended consequences of the PSR regime that no one foresaw when it was brought in was that clubs are incentivised to move those players that are homegrown or have a low netbook value, so Elliot Anderson is an example of a homegrown player that we love, but in the end it was the right deal for us to do at that time so we wish him the best at Nottingham forest, and the same with Yankuba Minteh who went on to Brighton."

Newcastle's aim is to get back into Europe

Darren Eales went on to say that the aim is always to improve the squad, but never really went into any detail about upcoming transfers.

He did, however, outline the club's objectives next season and that is to take advantage of not having the distraction of European football to fully focus on finishing as high as possible in the Premier League while attacking both domestic cups.

Newcastle's financial position now sounds secure enough that we shouldn't have to worry about losing any players that we aren't willing to lose, and we should also expect a few new additions before the new season.