Tue 9 Apr 2024, 15:59 · Ash Harrison

Release date for Newcastle's first Adidas kit in 14 years leaked thanks to Mike Ashley's greed

Release date for Newcastle's first Adidas kit in 14 years leaked thanks to Mike Ashley's greed
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Newcastle United cut short their deal with kit manufacturer Castore to once again collaborate with German sportswear giant Adidas.

Adidas were the kit supplier during the Kevin Keegan wonder years when Newcastle were dubbed "The Entertainers" and became everyone's second club.

Some of the most popular Newcastle kids of all time came during the Adidas era so it's no surprise that excitement is high for the new collaboration which sees Newcastle named as one of Adidas' elite clubs.

As well as the excitement for the new kits, the deal is a massive boos to Newcastle's coffers after the club keeps butting up against Financial Fair Play restrictions.


Mike Ashley's Sports Direct has taken Newcastle United to court

Not everyone is happy with the terms of the deal, however, as former Newcastle United owner Mike Ashley has taken the club to court due to the fact that Newcastle and Adidas have entered into an exclusivity deal with JD Sports which excludes Sports Direct from stocking and selling the new kits.

Mike Ashley believes this is unfair business practice and has taken Newcastle United to court, the process of which began today, and as a result of those court proceedings, we now know when to expect the launch of the first Adidas kit in 14 years.

As revealed by the court (via Jacob Whitehead of The Athletic), we can expect to get our hands on the new kit on 7th June this year, which means it won't be too long before we get a glimpse of the new designs.


We think we have a reason why Sports Direct has been cut off

Sports Direct has been told that next season it will not be able to sell any Newcastle United replica kits, which representatives of the company say is an "abuse", "anti-competitive" and "unlawful" without an "objective justification".

Here's an objective justification for you: Mike Ashley bled this club dry for 14 long, miserable years and now our new owners, who have to spend a lot of time, effort and money putting things right, would rather deal with festering boils on the soles of their feet for eternity than do business with Michael James Wallace Ashley ever again.

Wait, was that objective?

Ah, who cares? New kits in June, folks!