Mon 10 Jun 2024, 08:30 · Ash Harrison

Watch: Sela release official footage of Saturday's light show and revealed something extra special

Watch: Sela release official footage of Saturday's light show and revealed something extra special
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On Saturday night 10,000 Geordies gathered on the Quayside to stare at the wall of the Baltic Flour Mills building eagerly awaiting Sela's latest display.

Following on from their eye-catching drone display above St James' Park to celebrate Newcastle United's return to the Champions League, Sela put on a video and light display to commemorate one year as the club's official main sponsor.

The video projected onto the Baltic also had 3D light shows over the River Tyne accompanied mostly by music which was broken up by Sir Bobby Robson talking about his homecoming.

Several videos surfaced online over the weekend captured on phones by fans at the event, but finally, late on Sunday night, Sela dropped their official video which contains crowd shots, drone coverage and a really nice extra touch towards the end.


Sela's haptic technology for deaf fans played a part on the night

It wasn't too long ago that Sela and Newcastle United shook up the footballing world by introducing replica kits for deaf supporters which contained lights and vibration packs to help those fans "feel the noise".

They also gave over their front-of-shirt sponsorship to the RNID in partnership for the game against Tottenham Hotspur in April.

A clip of a young lad, Ciaran, celebrating one of Newcastle's four goals with his gran with the ultimate smile on his face went viral over the weekend, and he was in attendance on Saturday wearing the haptic shirt.


One fan says he felt connected thanks to the haptics on his jacket

Another deaf fan can also be seen sporting the haptics on his jacket.

"With this jacket, it links me. It's a beautiful experience. I feel connected."

It's great to see that Sela didn't just abandon those shirts as a one-off gimmick, in fact, they will be an ongoing thing.

You can cry sportswashing all you want, but some of the things that the club has done since the PIF takeover really do make you proud to be a Geordie.