Thu 16 May 2024, 21:00 · Ash Harrison

Report: Newcastle and Adidas partnership to get underway with Bavarian summer training camp

Report: Newcastle and Adidas partnership to get underway with Bavarian summer training camp
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Newcastle United and Adidas are just a couple of weeks away from becoming official partners again with the Castore deal to be terminated at the end of the season.

It's a massive move by Newcastle United, not just in terms of the financial side, but form a fan satisfaction perspective.

Newcastle fans haven't been happy with Castore since they took over as kit supplier under Mike Ashley in a deal that was so heavily one-sided in Castore's favour that even the owners felt embarrassed about it. The customer service and the quality of the garments supplied by the fledgling sportswear manufacturer were constantly in the firing line from fans of Newcastle as well as other clubs who made the switch to Castore.

The new board acted pretty quickly to end the deal with Castore and reinstated the club's relationship with Adidas with whom Newcastle fans have a strong affinity thanks to their kits during the 90's and 2000's.

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The World Of Sports Arena contains world-leading equipment

Newcastle fans are waiting to get their hands on the new Adidas kits

Leaked images of the kits for next season have been doing the rounds online for a couple of weeks now, but fans are still excited to get their first look at the real thing early next month.

Meanwhile, the club and Adidas are getting their new relationship off to a strong start with the Magpies set to hold a summer training camp at Adidas HQ in Germany according to The Daily Mail.

The details of the arrangement are still being finalised but there is expected to be a friendly game involved during Newcastle's stay.


The Adidas World of Sports Arena will host Newcastle this summer

As part of Newcastle's status as an Adidas 'Elite' club they will have access to the £850million facility with its state-of-the-art training equipment and pitches. The 'Adidas World of Sports Arena’ features football pitches, tennis and basketball courts, beach volleyball, a running track and swimming pools and is home to more than 2,000 employees.

There will also be a commercial side to the partnership as the club and the sportswear brand will promote their new partnership as part of the experience.

Newcastle's owners have their sights set on increasing the club's global reach and a partnership with Adidas will certainly help them to achieve that.